Develop long-term art planning
With the theme of art planning and production overview, the two British lecturers, analyzed the organizational structure of the involved departments to give a full picture of an artistic production journey from the perspective of a producers role, planning the performance season, managing finances and the budget, managing creative team employment, managing the production leasing and co-production, and managing the IP, contracts, marketing, and publicity.
Attach great importance to publicity and marketing
Taking publicity and marketing as an example, the two lecturers believe that the cooperation between the creative team and the marketing team is particularly important. Based on the characteristics of the drama and understanding of the needs of the audience, visual design, derivative design, pricing strategy, communication promotion, and the other related work are critical to the final performance of the artistic production.
Meanwhile, based on existing projects, the two lecturers also shared the operation mechanism of the Royal Opera House that has two performance groups. They shared the planning for the Royal Opera House 2017-18 Opera Season and discussed the opera "Bohemian" and other cases, encouraging the participants to express their views about the cases and creating a favorable atmosphere for interaction in the exchange. The discussion ranged from shallow to deep, guiding the participants to gain more understanding and perception on the theory of artistic production.
To be expected
June 8-10, 2019
In the subsequent second module of the PASE Britain, Rhian Jones, the Production Manager of the Guildhall School of Music and Drama, and Corrie Thom, the General Manager and Producer of Anystage Production, UK. will share with the participants their knowledge about production and technology management.